Before realising my future lay in strategic insights consulting, my life in research began in 2009; researching and teaching in psychology
& behaviour change. My research focussed on health and social research, with a particular focus on girls with autism.

In 2016, my career took its first sharp right turn, shifting to the heady world of market research and strategic insights.

Nearly a decade later, I've honed my skills at leading Australian insights agencies including T garage, Nature, and TRA Melbourne.

I've worked with FMCG and retail brands, enjoying the fast pace and tangible outcomes. But I was shocked (shocked!) to discover my love for the services and B2B industries - exploring the complexity that comes with the “product” being something you can’t see or hold.

I’ve navigated complex and highly strategic segmentations, choice models, demand landscape & market sizing, and customer U&A studies. I’ve also developed and managed business-shifting brand health trackers, and impactful brand positioning studies. My experience is wide and varied across both methodology and industry.

Creating Little Duck Insights is the culmination of many years of experience and a growing desire to find a more balanced life for me and my young family.